EOC Wk 10: What are the benefits vs. the Features

The benefits of Surf’s Up Vege Sub Shop are that it is easily accessible to the target audience during the times of day when food is usually consumed. The prices aren’t excessive and the food is good quality. Healthy alternatives to usual sandwiches make the appeal to the surfing community a plus.

"This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” " - (text book title, pg. 9)

 

Business Mission Statement

Surf’s Up Vege Sub Shop is centered around feeding hungry high school to college aged students who only have a short lunch or dinner break a low fat, healthy, and satisfying meal.

Implementation Evaluation Control
Price
Distribution
Promotion
Product
Target Market Strategy
Situation or SWOT Analysis
Objectives
Business Mission Statement

EOC: Wk 8: My Creative Content

"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need."

For my creative content I am creating paper menus that people can take with them. They will be printed on teal paper and have surfboards displaying the menu.  On the truck itself will be magnetic versions of the menu so that decision about orders can be made before reaching the front of the line. These menus will be black with the same surfboards on them. I am also designing sweaters and hats that can be purchased from the truck. The sweaters will be red with the logo printed in white on the front. The hats will be painter’s cap style, gray, with the logo printed in black. I will have a Facebook and Twitter account set up so that people can find out the location for the day. Sweater and hat purchases may also be made from the Facebook page. Vlogs on YouTube will help keep followers in the loop about where we are and what we’re doing. 

"Customer relationships and value are especially important in today’s tough economic times, when more frugal consumers are cutting back and spending more carefully."

EOC: Wk. 7: The Pitch

"Surf's Up Vege Sub Shop"

"Surf's Up" is a surf shop themed vegetarian/vegan sandwich shop on wheels. Everything on the menu is vegetarian and has a vegan option for it. There are sandwiches and salads that have the ingredients already assigned. There is also the option to build your own and a topping bar for adding ingredients should you choose.

The truck will have a place in the back for folding tables and chairs. A surfboard on the top has the name of the business. The menu board inside is also a surfboard. The topping bar will be a surfboard with wholes cut into it for bowls of toppings. Magnetic menus will be stuck to the sides of the truck so that decisions can be made before reaching the front of the line.

EOC Wk. 6: Me x 3: Products I Use

The first product I use on a regular basis is Herbal Essences shampoo and conditioner. While the scent and style may change the brand remains the same.  I use these products because they work well with my hair type and I really enjoy all of the scents. The second product I use on a regular basis is my Canon camera. I enjoy the ease of function and the quality of the photos I can take. The third product I use on a regular basis is Costco Photo. The prints are affordable and good quality. If you are unhappy with the quality of the prints you have made they will reprint them for you. Also if you are a professional photographer, you can leave your business card with them and not have to sign off on copyrights all the time.

EOC: Wk. 5 Social Networks and Job Hunting

I feel the use of social networking to find potential job recruits and as a marketing tool could be very profitable to many companies. People like to talk about the things they are interested in and the things that they like to buy. “Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles.” (Marketing, pg. 15) Using a brand ambassador helps the company to market their products to an even larger market then they originally targeted creating more sales. “Indeed, Jeff Vijungco, vice president of world-wide talent acquisition for Adobe Systems Inc., said that in focus
groups, prospective job candidates were sharply averse to being contacted through Facebook for jobs.
"The antibodies kicked in pretty quickly. They thought it was very invasive," he said. The company posts job
openings on its Facebook page, but Mr. Vijungco said they have had more success finding employees through LinkedIn.”  (Wall Street Journal, 8 Aug. 2011) Using someone’s Facebook information and pictures as a tool to determine whether a person should be hired for a job is something I am still on the fence about. I feel that keeping the personal life and the work life separate is important. At the same time, a persons personal life can effect their work life. Selecting a brand ambassador due to the content of their Facebook page should be taken very seriously. Consideration of when the content was posted, how updated the page is, and how often the product is mentioned should all be kept in mind.

EOC Wk. 4: Consumer vs. Business Marketing

Three differences between consumer and business marketing are:

Wk. 3 EOC: Demographics - MINE

“All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do.” Analyzing the Marketing Environment, pg. 17


I feel that the Millennials are quite accurately portrayed. As a group, we rely on technology for just about everything. Keeping our friends informed about what we are doing and where we will be is quite important.


"One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks." Analyzing the Marketing Environment, pg. 17


Social networking has become a way of life not only for Generation Y but for Generation X and the baby boomers too. Not as much for the older generations but it has caught on in some cases. Many business have turned to social networking for advertising due to the fact that they are now advertising to Generation Y. 


"However, the Millennials are bombarded with marketing messages coming at them from all directions. And rather than having mass marketing messages pushed at them, they prefer to seek out information and engage in two-way brand conversations. Thus, reaching these message-saturated consumers effectively requires creative marketing approaches." Analyzing the Marketing Environment, pg. 17


As a generation, we tend to mentally sift through advertising and messaging and only pay attention to what we are interested in. Marketing executives, therefore, have to pay attention to what we are interested in. 

Wk. 1 EOC: Great Customer Service

The time I received the best costomer service was when I was looking to buy a new camera just recently. I had gone to the store with a specific camera in mind. When I got to the store they only had one color of the camera available on the shelf. This was disappointing to me as I did not prefer that color. The gentleman who was working that section of the store asked if there was anything he could do for me. So I told him what the trouble was. He checked in the computer system to see if there was anything in the back of the store that would match up to my needs. A few moments later he came out with the exact camera I had been looking for. He proceeded to help me with the check out, all the while smiling and answering every question I asked him. The computer at the checkout stopped working. Instead of getting frustrated, he simply asked me to wait a few seconds while he checked with another system. He told me I was free to play with the new camera while I waited. I considered this great customer service because he went out of his way to make me happy.

Wk. 1 EOC: My Voice

My name is Angel Donohew. I am a professional photographer with an unconventional style. Posed photography is not my thing. I decided to be a photographer when my younger brother gave me my first camera at around thirteen years old. I fell in love with the feeling of capturing the moments in my life as they happened. Making original shots with natural lighting is my goal. My system is to meet with you before our shoot to get to know you a little better. What are your interests and favorite things to do? I’d love to incorporate your ideas into my shots. Ultimately, your happiness and comfort are my goal. I like to make some shots in black and white for a more dynamic feel. As with all things in my life, my experience is continually growing and expanding. I like to try all sorts of fun angles and levels with my pictures. Capturing my subject in a way that suits them as well as the style of the picture is always and adventure. In the future I’d like to be able to take family portraits as well as pet photography, headshots for models and actors that capture who they are and not just what they look like. I prefer shooting things right the first time to limit my post processing.