EOC: Wk. 5 Social Networks and Job Hunting

I feel the use of social networking to find potential job recruits and as a marketing tool could be very profitable to many companies. People like to talk about the things they are interested in and the things that they like to buy. “Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles.” (Marketing, pg. 15) Using a brand ambassador helps the company to market their products to an even larger market then they originally targeted creating more sales. “Indeed, Jeff Vijungco, vice president of world-wide talent acquisition for Adobe Systems Inc., said that in focus
groups, prospective job candidates were sharply averse to being contacted through Facebook for jobs.
"The antibodies kicked in pretty quickly. They thought it was very invasive," he said. The company posts job
openings on its Facebook page, but Mr. Vijungco said they have had more success finding employees through LinkedIn.”  (Wall Street Journal, 8 Aug. 2011) Using someone’s Facebook information and pictures as a tool to determine whether a person should be hired for a job is something I am still on the fence about. I feel that keeping the personal life and the work life separate is important. At the same time, a persons personal life can effect their work life. Selecting a brand ambassador due to the content of their Facebook page should be taken very seriously. Consideration of when the content was posted, how updated the page is, and how often the product is mentioned should all be kept in mind.