“All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do.” Analyzing the Marketing Environment, pg. 17
I feel that the Millennials are quite accurately portrayed. As a group, we rely on technology for just about everything. Keeping our friends informed about what we are doing and where we will be is quite important.
"One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks." Analyzing the Marketing Environment, pg. 17
Social networking has become a way of life not only for Generation Y but for Generation X and the baby boomers too. Not as much for the older generations but it has caught on in some cases. Many business have turned to social networking for advertising due to the fact that they are now advertising to Generation Y.
"However, the Millennials are bombarded with marketing messages coming at them from all directions. And rather than having mass marketing messages pushed at them, they prefer to seek out information and engage in two-way brand conversations. Thus, reaching these message-saturated consumers effectively requires creative marketing approaches." Analyzing the Marketing Environment, pg. 17
As a generation, we tend to mentally sift through advertising and messaging and only pay attention to what we are interested in. Marketing executives, therefore, have to pay attention to what we are interested in.
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