EOC: Wk 8: My Creative Content

"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need."

For my creative content I am creating paper menus that people can take with them. They will be printed on teal paper and have surfboards displaying the menu.  On the truck itself will be magnetic versions of the menu so that decision about orders can be made before reaching the front of the line. These menus will be black with the same surfboards on them. I am also designing sweaters and hats that can be purchased from the truck. The sweaters will be red with the logo printed in white on the front. The hats will be painter’s cap style, gray, with the logo printed in black. I will have a Facebook and Twitter account set up so that people can find out the location for the day. Sweater and hat purchases may also be made from the Facebook page. Vlogs on YouTube will help keep followers in the loop about where we are and what we’re doing. 

"Customer relationships and value are especially important in today’s tough economic times, when more frugal consumers are cutting back and spending more carefully."

EOC: Wk. 7: The Pitch

"Surf's Up Vege Sub Shop"

"Surf's Up" is a surf shop themed vegetarian/vegan sandwich shop on wheels. Everything on the menu is vegetarian and has a vegan option for it. There are sandwiches and salads that have the ingredients already assigned. There is also the option to build your own and a topping bar for adding ingredients should you choose.

The truck will have a place in the back for folding tables and chairs. A surfboard on the top has the name of the business. The menu board inside is also a surfboard. The topping bar will be a surfboard with wholes cut into it for bowls of toppings. Magnetic menus will be stuck to the sides of the truck so that decisions can be made before reaching the front of the line.

EOC Wk. 6: Me x 3: Products I Use

The first product I use on a regular basis is Herbal Essences shampoo and conditioner. While the scent and style may change the brand remains the same.  I use these products because they work well with my hair type and I really enjoy all of the scents. The second product I use on a regular basis is my Canon camera. I enjoy the ease of function and the quality of the photos I can take. The third product I use on a regular basis is Costco Photo. The prints are affordable and good quality. If you are unhappy with the quality of the prints you have made they will reprint them for you. Also if you are a professional photographer, you can leave your business card with them and not have to sign off on copyrights all the time.

EOC: Wk. 5 Social Networks and Job Hunting

I feel the use of social networking to find potential job recruits and as a marketing tool could be very profitable to many companies. People like to talk about the things they are interested in and the things that they like to buy. “Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles.” (Marketing, pg. 15) Using a brand ambassador helps the company to market their products to an even larger market then they originally targeted creating more sales. “Indeed, Jeff Vijungco, vice president of world-wide talent acquisition for Adobe Systems Inc., said that in focus
groups, prospective job candidates were sharply averse to being contacted through Facebook for jobs.
"The antibodies kicked in pretty quickly. They thought it was very invasive," he said. The company posts job
openings on its Facebook page, but Mr. Vijungco said they have had more success finding employees through LinkedIn.”  (Wall Street Journal, 8 Aug. 2011) Using someone’s Facebook information and pictures as a tool to determine whether a person should be hired for a job is something I am still on the fence about. I feel that keeping the personal life and the work life separate is important. At the same time, a persons personal life can effect their work life. Selecting a brand ambassador due to the content of their Facebook page should be taken very seriously. Consideration of when the content was posted, how updated the page is, and how often the product is mentioned should all be kept in mind.

EOC Wk. 4: Consumer vs. Business Marketing

Three differences between consumer and business marketing are: