EOC Wk 10: What are the benefits vs. the Features

The benefits of Surf’s Up Vege Sub Shop are that it is easily accessible to the target audience during the times of day when food is usually consumed. The prices aren’t excessive and the food is good quality. Healthy alternatives to usual sandwiches make the appeal to the surfing community a plus.

"This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” " - (text book title, pg. 9)

 

Business Mission Statement

Surf’s Up Vege Sub Shop is centered around feeding hungry high school to college aged students who only have a short lunch or dinner break a low fat, healthy, and satisfying meal.

Implementation Evaluation Control
Price
Distribution
Promotion
Product
Target Market Strategy
Situation or SWOT Analysis
Objectives
Business Mission Statement