Wk. 3 EOC: Demographics - MINE

“All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do.” Analyzing the Marketing Environment, pg. 17


I feel that the Millennials are quite accurately portrayed. As a group, we rely on technology for just about everything. Keeping our friends informed about what we are doing and where we will be is quite important.


"One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks." Analyzing the Marketing Environment, pg. 17


Social networking has become a way of life not only for Generation Y but for Generation X and the baby boomers too. Not as much for the older generations but it has caught on in some cases. Many business have turned to social networking for advertising due to the fact that they are now advertising to Generation Y. 


"However, the Millennials are bombarded with marketing messages coming at them from all directions. And rather than having mass marketing messages pushed at them, they prefer to seek out information and engage in two-way brand conversations. Thus, reaching these message-saturated consumers effectively requires creative marketing approaches." Analyzing the Marketing Environment, pg. 17


As a generation, we tend to mentally sift through advertising and messaging and only pay attention to what we are interested in. Marketing executives, therefore, have to pay attention to what we are interested in. 

Wk. 1 EOC: Great Customer Service

The time I received the best costomer service was when I was looking to buy a new camera just recently. I had gone to the store with a specific camera in mind. When I got to the store they only had one color of the camera available on the shelf. This was disappointing to me as I did not prefer that color. The gentleman who was working that section of the store asked if there was anything he could do for me. So I told him what the trouble was. He checked in the computer system to see if there was anything in the back of the store that would match up to my needs. A few moments later he came out with the exact camera I had been looking for. He proceeded to help me with the check out, all the while smiling and answering every question I asked him. The computer at the checkout stopped working. Instead of getting frustrated, he simply asked me to wait a few seconds while he checked with another system. He told me I was free to play with the new camera while I waited. I considered this great customer service because he went out of his way to make me happy.

Wk. 1 EOC: My Voice

My name is Angel Donohew. I am a professional photographer with an unconventional style. Posed photography is not my thing. I decided to be a photographer when my younger brother gave me my first camera at around thirteen years old. I fell in love with the feeling of capturing the moments in my life as they happened. Making original shots with natural lighting is my goal. My system is to meet with you before our shoot to get to know you a little better. What are your interests and favorite things to do? I’d love to incorporate your ideas into my shots. Ultimately, your happiness and comfort are my goal. I like to make some shots in black and white for a more dynamic feel. As with all things in my life, my experience is continually growing and expanding. I like to try all sorts of fun angles and levels with my pictures. Capturing my subject in a way that suits them as well as the style of the picture is always and adventure. In the future I’d like to be able to take family portraits as well as pet photography, headshots for models and actors that capture who they are and not just what they look like. I prefer shooting things right the first time to limit my post processing.