EOC: Wk 8: My Creative Content

"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need."

For my creative content I am creating paper menus that people can take with them. They will be printed on teal paper and have surfboards displaying the menu.  On the truck itself will be magnetic versions of the menu so that decision about orders can be made before reaching the front of the line. These menus will be black with the same surfboards on them. I am also designing sweaters and hats that can be purchased from the truck. The sweaters will be red with the logo printed in white on the front. The hats will be painter’s cap style, gray, with the logo printed in black. I will have a Facebook and Twitter account set up so that people can find out the location for the day. Sweater and hat purchases may also be made from the Facebook page. Vlogs on YouTube will help keep followers in the loop about where we are and what we’re doing. 

"Customer relationships and value are especially important in today’s tough economic times, when more frugal consumers are cutting back and spending more carefully."