EOC Wk 10: What are the benefits vs. the Features

The benefits of Surf’s Up Vege Sub Shop are that it is easily accessible to the target audience during the times of day when food is usually consumed. The prices aren’t excessive and the food is good quality. Healthy alternatives to usual sandwiches make the appeal to the surfing community a plus.

"This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” " - (text book title, pg. 9)

 

Business Mission Statement

Surf’s Up Vege Sub Shop is centered around feeding hungry high school to college aged students who only have a short lunch or dinner break a low fat, healthy, and satisfying meal.

Implementation Evaluation Control
Price
Distribution
Promotion
Product
Target Market Strategy
Situation or SWOT Analysis
Objectives
Business Mission Statement

EOC: Wk 8: My Creative Content

"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need."

For my creative content I am creating paper menus that people can take with them. They will be printed on teal paper and have surfboards displaying the menu.  On the truck itself will be magnetic versions of the menu so that decision about orders can be made before reaching the front of the line. These menus will be black with the same surfboards on them. I am also designing sweaters and hats that can be purchased from the truck. The sweaters will be red with the logo printed in white on the front. The hats will be painter’s cap style, gray, with the logo printed in black. I will have a Facebook and Twitter account set up so that people can find out the location for the day. Sweater and hat purchases may also be made from the Facebook page. Vlogs on YouTube will help keep followers in the loop about where we are and what we’re doing. 

"Customer relationships and value are especially important in today’s tough economic times, when more frugal consumers are cutting back and spending more carefully."

EOC: Wk. 7: The Pitch

"Surf's Up Vege Sub Shop"

"Surf's Up" is a surf shop themed vegetarian/vegan sandwich shop on wheels. Everything on the menu is vegetarian and has a vegan option for it. There are sandwiches and salads that have the ingredients already assigned. There is also the option to build your own and a topping bar for adding ingredients should you choose.

The truck will have a place in the back for folding tables and chairs. A surfboard on the top has the name of the business. The menu board inside is also a surfboard. The topping bar will be a surfboard with wholes cut into it for bowls of toppings. Magnetic menus will be stuck to the sides of the truck so that decisions can be made before reaching the front of the line.

EOC Wk. 6: Me x 3: Products I Use

The first product I use on a regular basis is Herbal Essences shampoo and conditioner. While the scent and style may change the brand remains the same.  I use these products because they work well with my hair type and I really enjoy all of the scents. The second product I use on a regular basis is my Canon camera. I enjoy the ease of function and the quality of the photos I can take. The third product I use on a regular basis is Costco Photo. The prints are affordable and good quality. If you are unhappy with the quality of the prints you have made they will reprint them for you. Also if you are a professional photographer, you can leave your business card with them and not have to sign off on copyrights all the time.